Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.
We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, Renault and many more.
At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024, 2025) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in two fantastic offices in Vasastan – Odengatan and Upplandsgatan – and offer a flexible work policy.
Overview
Are you a senior programmatic expert who loves driving client success, but also has a passion for optimizing workflows, developing people, and building a strong team culture?
At Publicis Groupe, we believe in creativity, collaboration, and courage. We are looking for a highly skilled Senior Programmatic Manager & PGD Lead who wants to split their impact between driving next-generation client strategies and elevating our operational engine.
In this role, you will own the end-to-end programmatic strategy, client relationships, and hands-on execution for key accounts across major DSPs (DV360, Amazon, etc.), pioneering our Connected ID frameworks and AI-driven automation. Concurrently, you will hold a key responsibility as our strategic bridge to our offshore hub, Publicis Global Delivery (PGD)—focusing on process efficiency, operational excellence, and coaching a talented remote team of specialists to ensure flawless delivery.
Profile & Mindset
You are a senior media professional who combines sharp commercial acumen with a natural instinct for structure, efficiency, and helping others grow.
- The Client Advisor: You love diving into complex data, building high-impact cross-channel strategies, and acting as a trusted, forward-thinking partner for our clients.
- The Operational Architect: You enjoy building seamless workflows. You see the big picture and look for ways to leverage automation, standardize QA processes, and make delivery scalable.
- The Coach: You find fulfillment in sharing knowledge, mentoring peers, and breaking down complex technical concepts for a remote, diverse team. You are passionate about breaking down geographical barriers, fostering inclusivity, and building a unified, positive team culture.
Key Responsibilities
Client Strategy & Programmatic Mastery
- Drive Client Success: Develop and lead cutting-edge programmatic strategies that align with broader cross-channel plans and deliver measurable business outcomes.
- Champion Connected Media & ID: Navigate the cookieless landscape by implementing Publicis’ privacy-first identity solutions and connecting display, video, and DOOH ecosystems.
- Advanced Execution: Oversee and execute high-level campaign setup, targeting, and advanced optimization across DSPs (DV360, Adform, etc.).
- Innovate with AI: Actively test and deploy AI-driven media tools to optimize real-time bidding, predictive modeling, and creative personalization for clients.
Global Delivery Leadership, Process & Culture
- Steer the Offshore Team: Coordinate and manage the offshore programmatic team (PGD), ensuring clear priorities, balanced workloads, and high-quality campaign delivery.
- Build a Unified Culture: Act as the vital bridge connecting the local Stockholm/Malmö office and PGD, cultivating a collaborative team dynamic, fostering psychological safety, and ensuring our offshore colleagues feel genuinely integrated into our day-to-day culture.
- Optimize Workflows: Identify opportunities to improve daily ways of working, standardize QA frameworks, and use smart automation to increase operational efficiency.
- Nurture Capability: Lead onboarding, technical training, and continuous competence development, celebrating collective wins across both local and remote teams.
Qualifications
What You Bring:
- Experience: 5+ years of hands-on experience in programmatic buying, digital media optimization, or ad tech.
- Client Leadership: Proven experience managing client relationships and translating complex data into clear performance narratives.
- Process & Mentorship Mindset: A strong interest or experience in workflow coordination, process standardization, and coaching/mentoring remote teams with an inclusive approach.
- Platform & ID Expertise: Deep practical knowledge of major DSPs (DV360, Adform, or similar) and familiarity with identity frameworks.
- Tech Savvy: A strong interest in utilizing AI-driven tools to optimize both media performance and operational workflows.
- Language: Fluency in English and Swedish (written and spoken).
Additional Information
In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:
Career Opportunities
Local and Global opportunities through the Power Of One.
Personal and Professional Learning
Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.
Flexible Ways of Working
We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
Work Your World
For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there’s a Publicis office. A new city, a favorite locale, or even a different country – Go. Grow. Explore.
Mental Health
The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.
Benefits
Generous benefit package.
Application
We thank all applicants, but we will only contact those candidates who move forward in the process.
In this recruitment process, we are collaborating with Grow People.
For further questions and applications, please contact the responsible Recruitment Consultant: Linda Skyllner, linda@growpeople.se
Warmly welcome with your application.